Business Intelligence Application
About
Business Intelligence Application is also known as :
You may find also Bi Data Quality Application such as :
Some BI applications are common for all types of enterprise, others are specific to some industries.
You use them for/to :
Budgeting
Forecasting and seasonal planning
Financial consolidations and reporting
Customer and product profitability analysis
Price, volume, and mix analysis
Executive information systems
model complex scenarios,
forecast business trends,
perform “what-if” analyses.
Although OLAP applications are found in widely divergent functional areas, all require the following key features:
Example of predictive analytics applications:
customer segmentatiion,
up-sell en cross-sell,
campagne management,
customer acquisition
customer retention
Articles Related
Prepackaged BI Applications
By Department
Finance
Finance departments use OLAP for applications such as :
budgeting,
activity-based costing (allocations),
financial performance analysis,
and financial modeling.
Sales
Sales departments use OLAP for :
sales analysis and forecasting.
Understand the health of the pipeline
Improve Sales forecast accuracy
Track the performance of the sales team
Allocate resources based on customer value and needs
Increase revenue through better lead tracking and management
Marketing
Marketing departments use OLAP for :
You use the Marketing Intelligence to
Identify high-potential customer segments that maximize the ROI
Identify products most likely to appeal to different customer segments
Identify up-sell opportunities
Determine the effectiveness of marketing campaigns
Understand which message, package and vehicle works best on each customer segment
Measure the ROI of each campaign, track the gifts and program costs
Manufacturing
Typical manufacturing OLAP applications include :
Quote
Because the more the packaged content has to be customized, the more rapidly it diminishes the value of the packaged application
Example
How to make BI more pervasive throughout an organization.
While one of the primary methods for doing this is to make it easier to use by non-technical employees, I believe another way is to provide concrete, readily comprehendible examples.
The TV coverage on election night demonstrated both.