Geocoding is an important part of the name and address management and sometimes the same with the only difference that Geocoding don't care of the standardization of the name.
Name and address cleansing is a group of transformations performed on data containing individual and business names, as well as domestic and foreign addresses, for the purpose of improving the quality of data. Such transformations are usually referred to as parsing, standardization, correction, and augmentation.
Name and Address parsing, like any other type of parsing, depends on identification of keywords and patterns containing those keywords for instance :