Table of Contents

Interactive Advertising Bureau (IAB)

About

The IAB is a association for:

Data

https://www.iab.de/en/daten.aspx - Statistics and analyses are made available in edited form via IAB publications.

Data Driven Advertising

http://data.iab.com/ - how data is used to serve ads to people's web browsers, where that data comes from, and how it moves through the ecosystem.

Documentation / Reference