Ad - Run of Network (RON)

About

Run on Network (RON) is a ad targeting criteria that allows an ad to run on all ad unit (sites) in a ad network.

Articles Related

Usage

• Ads - Branding where the drive for the campaign is not conversions
• drive a lot of traffic regardless of quality (to boost rankings and land in a most interested product list)

Pro / Cons

Cons:

• You don’t get to choose where your ad will run in a specific ad network
• The ad might appear on remnant inventory (ie on a not so desirable websites)

Benefit:

• lower price
• more reach
• You can choose an ad Network that specializes in your branch.