Ad - Size

About

ad size is a property of:

• a creative. It defines the size of the visual
• a ad unit that define the creative sizes that it can received.

The size can be:

• fixed
• or flexible

Articles Related

Typical shapes and sizes of banner

• Typical: 468×60 pixels.
• Leaderboard 728 x 90
• Banner 468 x 60
• Skyscraper 120 x 600
• Medium rectangle 300×250,
• Rectangle 180×150,
• Wide skyscraper 160×600,

The highest performing banner ad sizes

Based on experience and reading, not science.

• Medium 300×250
• Medium rectangle, 336×280
• Leaderboard / Large rectangle, 728×90
• Mobile leaderboard: 320×50

Example

IAB

See the iab specifications on IAB Standard Ad Unit Specification:

• Fixed Size Ad
• Flexible Size Ad

Full list:

• Leader (Leaderboard) - 728×90
• Banner (Typical) - 468×60
• Skyscraper - 120×600
• Wide Skyscraper - 160×600
• Button - 125×125
• Half Banner - 234×60
• Small Rectangle - 180×150
• Vertical Banner - 120×240
• Small Square - 200×200
• Square - 250×250
• Medium Rectangle - 300×250
• Large Rectangle - 336×280
• Half Page - 300×600
• Mobile Leader - 320×50
• Large Mobile Leader - 320×100
• Large Leader - 970×90
• Billboard - 970×250
• Netboard - 580×400
• Netboard Short - 580×300
• Portrait - 300×1050

AdManager Size

Google - AdManager (Gam | Dfp )

• Fluid (Fluid)
• Custom rendering (Native)
• 88×31 (Micro Bar)
• 120×20 (MMA Small Banner)
• 120×30 (MMA Small Banner)
• 120×60 (Button 2)
• 120×90 (Button 1)
• 120×240 (Vertical Banner)
• 120×600 (Skyscraper)
• 125×125 (Button)
• 160×600 (Wide Skyscraper)
• 168×28 (MMA Medium Banner)
• 168×42 (MMA Medium Banner)
• 180×150 (Rectangle)
• 200×200 (Small Square)
• 200×446 (Custom)
• 216×36 (MMA Large Banner)
• 216×54 (MMA Large Banner)
• 220×90 (Custom)
• 234×60 (Half Banner)
• 240×133 (Custom)
• 240×400 (Vertical Rectangle)
• 250×250 (Square)
• 250×360 (Custom)
• 292×30 (Custom)
• 300×31 (Custom)
• 300×50 (MMA Extra-Large Banner)
• 300×75 (MMA Extra-Large Banner)
• 300×100 (3:1 Rectangle)
• 300×250 (Medium Rectangle)
• 300×600 (Half-Page Ad)
• 300×1050 (Custom)
• 320×50 (Mobile Leaderboard)
• 320×100 (Custom)
• 320×480 (Mobile portrait full screen)
• 336×280 (Large Rectangle)
• 468×60 (Full Banner)
• 480×320 (Mobile landscape full screen)
• 580×400 (Custom)
• 728×90 (Leaderboard)
• 750×100 (Custom)
• 750×200 (Custom)
• 750×300 (Custom)
• 768×1024 (Tablet portrait full screen)
• 930×180 (Custom)
• 950×90 (Custom)
• 960×90 (Custom)
• 970×66 (Custom)
• 970×90 (Large Leaderboard)
• 970×250 (Custom)
• 980×90 (Custom)
• 980×120 (Custom)
• 1024×768 (Tablet landscape full screen)

Out of page

Out of page:

• Interstitial
• to serve pop-up, pop-under, or floating creatives to your website

More … Doc

Responsive

https://developers.google.com/doubleclick-gpt/guides/ad-sizes#responsive_ads

How to see the size of an element

With the devtool, you can inspect the size of an element.

• Open Devtool (F12)
• Click with the mouse on the desired element
• Read the size

Example with a wide scraper (160*600)

Google Publisher Tag and Size

Ad Size in Advertising - Google Publisher Tag, see https://developers.google.com/doubleclick-gpt/guides/ad-sizes