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Advertising 120 pages

Google - AdManager (Gam | Dfp )
Ad (Advertisement)
Ads
AdSense
Advertiser
DoubleClick Ad Exchange (AdX)
Affiliate Program
Agency
Amazon Publisher Services
AppNexus
Amazon Publisher Services Tag (apstag)
Auction
Banner (Display)
Bidders
Bid (Bidding)
Block (Blocker)
Branding
Buying (Purchase of an impression)
Buyer
buysellads.com
Click
Client (merchant, retailer or brand)
Consent Management Platform (CMP)
Compensation (Pricing Model)
Consent String (IAB)
Consent Management (CM - CMP)
Consumer (Customer, Visitor)
Contextual Ad
Conversion Pixel
Conversion
Cost per acquisition (CPA)
Cost per Click (CPC) - Pay per Click (PPC)
Cost Per Day (CPD)
Cost per mille (CPM|eCPM)
Creative
Data Aggregator
Demand Source (DS)
Direct Sales (Order, Campaign)
Display Ad
DSP (Demand-side platform)
EPMV (Session RPM)
Ad Exchange
Ezoic Ad Platform (Ez)
Facebook's Audience Network
Inventory Fill Rate
Fixed Rate Pricing Model
Fraud
General Data Protection Regulation (GDPR)
Google
Header Bidding (Advance or Pre-bidding)
Hit Data
House Ads (backfill)
IAB Category
Interactive Advertising Bureau (IAB)
Google Analytics - Data Import
Impression
Index Exchange
Interstitial Ad
Inventory (Ad Space)
Line item
Log (Web Log)
Mailing List
MediaNet
Mediation
Metric
Mobile Ad Networks
Native Ads
(Network|Vendor) List
Ad Network (Vendor)
Google Open Bidding | Exchange Bidding
Optout / Privacy
Order
Outbrain / Taboola
Party
Passback Tag
Placement
Platform
pop-under
Pop-up ad (Anchor)
Pay per Sales
Prebid library
Price
Programmatic
Publisher (Media Company, Affiliate, Seller, Supply partner)
Remarketing Ad
Remnant Inventory
Request (to serve an ad)
Reseller
Response
Retargeting
(Publisher) Revenue (Monetization)
Rightbar
Run of Network (RON)
Run of Site (ROS) - Ad Targeting on specific website
Revenue Per Mile (RPM) - Viewable (RPMv)
Real-Time Bidding (RTB)
Library Script
Search Engine Marketing (SEM)
Ad Sell
Seller
Server
Serving (and selection)
Size
Slot
Spot
Sell-Side Platform (SSP)
Tag
Amazon Transparent Ad Marketplace (TAM)
Targeting
Transparency and Consent Framework (TCF)
Topology of a transaction
tracking
Transaction (buying and selling ads)
Amazon Unified Ad Marketplace (UAM)
Unit
Vendor
Video
Viewability
Viewable Impression
Waterfalling (daisy chain or waterfall tags)
Yield

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Ad - Viewable Impression

It’s important to understand that: an impression measures the delivery of an ad, whereas viewable impressions measure whether a user has seen an ad. An impression is viewable depending of the...

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