Data Mining - Attribute (Importance|Selection) - Affinity Analysis
About
Attribute importance is a supervised function that identifies and ranks the attributes that are most important in predicting a target attribute.
Oracle Data Mining does not support the scoring operation for attribute importance.
An attribute importance model:
- are built on a population of interest to obtain information about that population,
- cannot be applied to separate data,
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Example
Finding factors associated with people who respond to an offer.
Given customer response to an affinity card program, find the most significant predictors.