marketing:copy

Table of Contents

About

sales copy are text that are written to convert a visitor to a customer and are used mainly in landing page.

Articles Related

Consideration vs Attention Span

People don't have short attention spans:

They finish 3 hour Joe Rogan episodes.

They binge 14 hour shows.

They have short consideration spans: they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.
Julian

Example

great perks (short pleasure, hooks)
dedicated content (connectedness)
club (connectedness)

Happiness is really just about four things:

perceived control,

perceived progress,

connectedness (number and depth of your relationships),

and vision/meaning (being part of something bigger than yourself).

Hsieh, Tony. Delivering Happiness: A Path to Profits, Passion, and Purpose (pp. 232-233)

Documentation / Reference

https://www.copy.ai/