Landing Page


A landing page is a standalone web page, created specifically for a marketing or advertising campaign.

They are designed with a single focus or goal, known as a call to action (CTA) in order to increase the conversion rates

It’s where a visitor lands after they click on:

  • a link in an email,
  • or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,
  • or similar places on the web.

A homepage has tons of links whereas a landing page has only one


They describe a problem and a solution. They don’t jump right into why you should buy the product or why the product is great. They focus on the customer’s problems first. By focusing on your customer first and how you can provide value to them, you capture their attention right away.

Pain Points

Figure out the customers' pain points. Example: sending a survey to your email list and creating a customer persona.

  • How will your customer’s lives be easier with your product?
  • How will it help them?
  • Will your customer be more successful, or credible after they purchase your product? Will it help them take the next steps in their career?
  • Will it help save them money or time? If so, how much might it save them in time or money? Will it save them a significant amount of time?
  • Where will your customer be in a year?


Documentation / Reference

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