Marketing - Conversion

Card Puncher Data Processing


A Conversion is when a user makes a action.

Customer - Acquisition

See also:



  • You product is a funnel
  • Every step in the funnel have drop-off

see Marketing - Funnel (flywheel)

Conversion Funnel


  • New Users: Dating
  • Existing Users: marriage


The conversion rate is the number of conversions divided by the total number of visitors.


Documentation / Reference

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