Ad - Slot

Card Puncher Data Processing


The physical location of an ad unit on a page is called a slot.

The best location are a balance between user experience and revenue (ie where the user will expect the ads)

The tracking of attention via the eye gives you insight on the best location.

On a web page, it's physically a div element.


  • premium slots: top of homepages


  • Sidebar Middle
  • Sidebar Bottom
  • Sidebar Floating
  • Top Of Page
  • Under Page Title
  • Under First Paragraph
  • Under Second Paragraph
  • Bottom Of Page
  • In-Content 1
  • In-Content 2
  • In-Content 3
  • In-Content 4
  • In-Content 6
  • In-Content 7
  • In-Content 8
  • In-Content 9

Ad Slot

  • Anchor (pop-up located at a fix location (bottom, top, corner)

Discover More
Card Puncher Data Processing
Ad - AdSense

AdSense is the Ad Network of Google. It's intended to be simple. If you want more control, you need to use the AdManager. The adsense script is
Card Puncher Data Processing
Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
Card Puncher Data Processing
Ad - Tag

in Ad It's a snippet of HTML code that, when executed by a user’s browser, makes a call to Ad Manager. where: AdManager More ... Doc...
Card Puncher Data Processing
Ad - Unit

Ad units are the components for your inventory and represent the main sections of your content. An ad unit is a space where ad can be delivered. An ad unit is like a blank digital billboard that you...
Card Puncher Data Processing
Advertising - Ad (Advertisement)

Page ad Showing an ad is called an impression and it is what a publisher sells in order to generate a revenue. Ogilvy on Advertising The location of an ads is called a slot Ad Space or Advertising...
Card Puncher Data Processing
Advertising - Direct Sales (Order, Campaign)

direct sales is a sale made between a publisher and an advertiser. Direct sales is also known as: direct order direct campaign In a mediation, direct sales generally generate the most revenue...
Admanager Delivery Tool Ad Present Getting Started
Google Ad Manager - Delivery tool (Ad Serving Diagnostic)

With Google Ad Manager's Delivery Tools, you can : diagnose delivery of an unexpected line item discover the source of an unknown creative in your web, mobile app, or in-stream video content. run...
Admanager Homepage
Google Ad Manager - Getting started - How to show your first ad

A page on how to start with Google Ad Manager for a publisher. Got to Ad Manager Create an account if you don't have one (You need to have at minimal an adsense...
Card Puncher Data Processing
Real-Time Bidding (RTB)

RTB stands for Real Time is a protocol that uses auction house in their bidding process This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB...
UI - Visitor Eye (Visitor's attention)

Where goes the eye in a page ? Visitor's attention by order on a page: The top left corner and banner Images receive the greatest level of attention. Headlines Text (at least is scanned) This...

Share this page:
Follow us:
Task Runner