Google Ad Manager - Ad Request


This page is about Ad requests management and creation in Google Ad Manager.

It is the number of ad units that requested ads (for content ads), not the number of ad shown.

With each request sent, Ad Manager reports an ad request, even without the return of any ads and the display of backup ads instead.


Example snapshot with the Delivery Tool



You create a request with gpt.

You can get the gpt code from the line_item.

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