(Web|Mobile|App) - Analytics (Clickstreams)

Web analytics is a event-data application based on event send via HTTP request (hence the web name).

The event may be created by:

• the user such as click, page load, ..
• or the app (performance, …)

• Tracker - fire events
• Collectors receive events from trackers.
  • Tracking Pixel
  • Apache Kafka
  • Amazon Kinesis
  • Log collector
  • http://logstash.net/
  • Apache Flume
  • Facebook’s Scribe
  • Web Service Endpoint with a web Server (Akka Http for Scala (play framework is built on int)),…)
• Enrich:
  • Batch: Hadoop Spark
  • Stream: Kinesis/Kafka
• Storage:
  • Flat file structure on HDFS (S3,…)
  • Database (Redshift, Postgres,…)

https://trends.builtwith.com/analytics

List:

• https://metrica.yandex.com/
• https://www.parse.ly/analytics/
• hotJar
• Microsoft Clarity - Free Heatmaps & Session Recordings
• Google Analytics (ga)
• Facebook Domain Insights
• Aws - analytics (pinpoint?)
• Segment (collect data and hooking up new tools)
• https://keen.io/

• snowplow
• Piwik
• Open Web Analytics

• A Content Delivery Network to serve static asset (such as JavaScript)
• A collector endpoint to receives event data (aka pixel data)