What is a Analytics Application?

About

Analytics is a event-driven data application that analyses collected analytics events .

The events can be collected:

real-time created by a tracker application (for events such as click, page load, performance, …)
or batch (import,…)

What is Web Analytics?

Web Analytics is a analytics application specialized for web application where the tracker sends the events via HTTP request (hence the web name).

Process

Tracker - fire events
Collectors receive events from trackers.
- Tracking Pixel
- Apache Kafka
- Amazon Kinesis
- Log collector
- http://logstash.net/
- Apache Flume
- Facebook’s Scribe
- Web Service Endpoint with a web Server (Akka Http for Scala (play framework is built on int)),…)
Enrich:
- Batch: Hadoop Spark
- Stream: Kinesis/Kafka
Storage:
- Flat file structure on HDFS (S3,…)
- Database (Redshift, Postgres,…)

Platform

https://trends.builtwith.com/analytics

List:

https://mixpanel.com/
https://metrica.yandex.com/
https://www.parse.ly/analytics/
hotJar
Microsoft Clarity - Free Heatmaps & Session Recordings
Google Analytics (ga)
Facebook Domain Insights
Aws - analytics (pinpoint?)
https://keen.io/

CDP (Customer data pipeline)

Customer data pipeline platform collects, routes, and processes data from source to destination (website, apps, data warehouse, and cloud apps).

Segment (collect data and hooking up new tools)
https://www.rudderstack.com/ (1 million monthly events free)
https://www.mparticle.com/ (60-day free trial)

Open Source

Architecture

A Content Delivery Network to serve static asset (such as JavaScript)
A collector endpoint to receives event data (aka pixel data)