About
tag are information send during a request
Tags are also known:
- as beacon
It's a code or snippet that:
- defines what ads to put on the site or app.
- you insert in the page to track the user actions
The tag (ie invisible image) sends messages to the analytics server.
A tag is a piece of JavaScript code that most vendors require users to integrate into their web and mobile sites to perform a task such as:
- advertising,
- live chat,
- and product recommendations.
In addition to supporting your digital marketing efforts, these ‘tags’ collect unique visitor behavior information.
Example:
- anonymous information about the user
- browser,
- location,
- custom targeting from the publisher
- ad units (ad unit name, )
- ad size
- custom targeting (key-values)
The information gathered helps you define:
- the type of audience who was interested in a offer,
- which campaigns generate more sales,
- etc.
Articles Related
Usage
- Analytics
- Exit popups and surveys
- Remarketing
- Social widgets
- Affiliates
- Ads and more
Manager
A tag management system (TMS) lets you manage and unify all the tag (tracking and marketing snippets) in one place.
tag managers inject either a piece of JavaScript or an ad pixel into a website.
List:
Usage:
- Once you add a Tag Manager snippet to your website or mobile app, you can configure tags using a web-based user interface without having to alter and deploy additional code.
- change can be made without being technical
- manage and control over all tags
- manage the load order/execution of the tags
Component:
- Tags – A snippet of code which will be added to your site.
- Triggers – Defines when a tag should be fired.
- Variables – Lets you retrieve data which can be used by tags and triggers.
Other: