Web Analytics - Page views (PV)

1 - About
2 - Articles Related
3 - Other definition
- 3.1 - Visible Page
- 3.2 - Monthly Page View (MPV)
4 - Request Example
- 4.1 - Google Analytics
- 4.2 - Segment
5 - Table example
- 5.1 - Segment
6 - Derived Data Structure
7 - Documentation

1 - About

Page views measurement allows to measure the number of views for a particular web page.

Page Views is a event send by a tracker that counts:

On a server side rendering system, every page load
On a single page application, every URL modification.
On a infinite scroll page (a webpage that continuously loads new posts as the user scrolls down), you may define a page view as a multiple of items viewed.

PageViews that are not the loading of a page are also referred as virtual pageviews.

2 - Articles Related

3 - Other definition

3.1 - Visible Page

To see if the page was viewed by switching from one tab to another, you can use the Page Visibility API (Can I Use pagevisibility)

3.2 - Monthly Page View (MPV)

MPV is a metric for website size.

Example of category:

Under 250k
250k - 500k
500k - 1 million
1 million - 5 million
5 million - 10 million
10 million - 20 million
Over 20 million

4 - Request Example

4.1 - Google Analytics

From the google analytics tracker
To its collector
With a get http request
Where
- the attributes are passed via the query string
- the attributes are explained in the measurement protocol
- utma, utmz, … are Ga Cookies value
- dimension and/or metrics attributes are Custom Dimensions and Metrics


https://www.google-analytics.com/collect?v=1
	&_v=j79                   # Version
	&tid=UA-6493290-1  # Tracking ID / Property ID.
	&cid=1144209745.1575553561 # Client ID (Anonymous id)
	&a=1345355812
	&t=pageview # Pageview hit type.
	&_s=1
        &dh=mydemo.com   # Document hostname.
        # All events can have a document path (&dp) or document location (&dl).
        &dp=/home        # Page (document path)
        &dl=https%3A%2F%2Fgerardnico.com%2Fmarketing%2Fanalytics%2Ftracker # document location
        &dt=Tracker%20%5BGerardnico%20-%20The%20Data%20Blog%5D  # Title.
	&ul=en-us
	&de=UTF-8
	&sd=24-bit
	&sr=1920x1080
	&vp=881x969
	&je=0
	&_utma=67809543.1144209745.1575553561.1575553561.1575553780.2
	&_utmz=67809543.1575114967.13.2.utmcsr%3Dgoogle%7Cutmccn%3D(organic)%7Cutmcmd%3Dorganic%7Cutmctr%3D(not%2520provided)
	&_utmht=1575597168434
	&_u=AACCAEAB~
	&jid=
	&gjid=
	&_gid=1552872619.1575553608
	&z=808338420
        &dimension5=author

where:

cid is the Google Analytics - Client Id (cid) - Anonymous Id

More … see Ga Pageview Doc

4.2 - Segment

Web Analytics - Segment.io

The call:


analytics.page({
  path: '/',
  referrer: 'http://localhost:8080/',
  search: '',
  title: 'WebComponent Test',
  url: 'http://localhost:8080/'
});

The created json:


{
  "anonymousId": "6603c084-944a-40bf-a493-e3a21765d1a4",
  "context": {
    "ip": "143.176.206.82",
    "library": {
      "name": "analytics.js",
      "version": "3.10.1"
    },
    "page": {
      "path": "/",
      "referrer": "http://localhost:8080/",
      "search": "",
      "title": "WebComponent Test",
      "url": "http://localhost:8080/"
    },
    "userAgent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/79.0.3945.88 Safari/537.36"
  },
  "integrations": {},
  "messageId": "ajs-f51a947ad152777a76f5060c41a6988c",
  "originalTimestamp": "2020-01-12T09:02:06.178Z",
  "properties": {
    "path": "/",
    "referrer": "http://localhost:8080/",
    "search": "",
    "title": "WebComponent Test",
    "url": "http://localhost:8080/"
  },
  "receivedAt": "2020-01-12T09:02:07.496Z",
  "sentAt": "2020-01-12T09:02:06.182Z",
  "timestamp": "2020-01-12T09:02:07.492Z",
  "type": "page",
  "userId": null
}

5 - Table example

5.1 - Segment