(Web|Mobile) Analytics - Dimension / Metrics

About

Metrics in the user analytics context.

Articles Related

Type

Metrics

Traffic

• PageView - The total number of pages viewed for the time period.
• Session (Visit) - The number of visit
• Average Visit Duration: The average amount of time a visitor stays on the site.

Behavior

• Bounce Rate - The percentage of users that leave the site immediately after beginning the visit.
• Average Engaged Time - The total amount of time that a user engages with a page.
• Engaged Page View - The number of pageviews where the user interacted with the page for a minimum of 10 seconds.
• Engagement Rate - The average number of engaged pageviews for each pageview.
• Average Engaged Time by Visit: The total amount of time that a user engages with pages during a visit.
• Days since last visit (The number of days that have passed since the user visited the site) - Return Visitor Frequency report
• New Vs Returning
• Exits - The percentage that users exit your site from the given page (% exits=exits/pageviews).
• Visit Depth - Visit depth represents the number of pages visitors viewed during a visit.
• Content Viewed Percent - The total percentages of the content on the screen (vertically) that the user has viewed.

Site

• Number of Pages - The total number of pages
• Time To Interactive: The time that has passed until the visitor can interact with the page.
• Page Load Metrics - Time to First Bit (TTFB) - The average time it takes for the server to send the first byte of data after the user makes a request.

Dimension

Content

Category / Dimensions

• Content Age (Weeks)
• Category - The category of your website to which the article belongs.
• Landing Pages - The page that visitors arrived to your site on.
• Exit Pages - The page where visitors exited your site.
• Published Date - The data of publication
• Authors - The authors of the article
• Pages - The page visited by the user.
• Word Count - The total number of words a page on the site contains.
• Document Height - The height of the page's document.

Visitor

• Country
• Language
• Timezone
• Browser
• Age
• Connection type (slow, fast)
• Device Size (Mobile, Tablet, Desktop)
• Service Provider
• Traffic Source (Search, Social, …)
• Utm Source (where was the user before coming to the site)
• Weather …

Time

• Day
• Day of Weeks