Ad - Metric

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A page about specific marketing metrics used in a ad and marketing context.

This metrics are plugged into an (web|mobile) analytics framework.





Customer/Campaign Analysis:


  • Content Viewed Percent: The average percentage of pixels ads are taking up on an entire page

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(Web|Mobile) Analytics - Dimension / Metrics

Metrics in the user analytics context. advertisement metric PageView - The total number of pages viewed for the time period. Session (Visit) - The number of visit Average Visit Duration:...
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Ad - Revenue Per Mile (RPM) - Viewable (RPMv)

Revenue Per Mile (RPM) is a revenue metric that can be calculated: on impression niveau (per 1000 impression) on session niveau (per 1000 visits) RPMvRPMviewable where: where:...
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Advertising - Inventory Fill Rate

Inventory Fill Rate is a metric that shows the percentage of inventory that was sold. In an attempt to increase fill rates and to reduce remnant inventory, publishers use multiple ad networks. See ...
Card Puncher Data Processing
Click Through Rate is the number of click that have happen after a user has seen a page

CTR is an important metrics of engagement and is used in several marketing domain to analyse the efficiency of a process

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