Ad - Metric

A page about specific marketing metrics used in a ad and marketing context.

This metrics are plugged into an (web|mobile) analytics framework.

Sales:

• Advertising - Inventory Fill Rate

Compensation:

• Advertising - Cost per mille (CPM|eCPM)
• Cost per Click (CPC) - Pay per Click (PPC)

Revenue:

• revenue - The total revenue earned for the time period.
• Ad - Revenue Per Mile (RPM) - Viewable (RPMv)
  • Page RPM: The estimated amount earned for every thousand page views on a site for the time period.
• Ad - EPMV (Session RPM)

Customer/Campaign Analysis:

• Click Through Rate is the number of click that have happen after a user has seen a page

Content:

• Content Viewed Percent: The average percentage of pixels ads are taking up on an entire page