Ad - Run of Network (RON)
Table of Contents
1 - About
Run on Network (RON) is a ad targeting criteria that allows an ad to run on all ad unit (sites) in a ad network.
2 - Articles Related
3 - Usage
- drive a lot of traffic regardless of quality (to boost rankings and land in a most interested product list)
4 - Pro / Cons
Cons:
- You don’t get to choose where your ad will run in a specific ad network
- The ad might appear on remnant inventory (ie on a not so desirable websites)
Benefit:
- lower price
- more reach
- You can choose an ad Network that specializes in your branch.