Real-Time Bidding (RTB)

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RTB stands for Real Time Bid (Bidding) is a protocol that uses auction house in their bidding process

This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising

The ability to serve ads to consumers based on their demographic, psychographic, or behavioral attributes.




  • A real-time auction is an opportunity to optimize for every ad request.
  • Provides visibility into the true value of your ad inventory.


Open Real-Time Bidding (ORTB|OpenRTB) is a protocol to provide bids on individual impression opportunities.



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