Ad - Advertiser

Card Puncher Data Processing


A person, organization or company that places free or paid promotions of a specific product, service or event in a public medium to attract potential new or repeat customers.

The following party may fulfill this role:

Programmatically, an advertiser is a ad network of the direct type

List of advertiser

Discover More
Card Puncher Data Processing
Ad - Ad Exchange

Ad Exchange is an auction house. It provide: a sales channel to publishers and ad networks and an aggregated inventory to advertisers. Ad Exchange: is also an ad network aggregate multiple...
Adsense Ad Network
Ad - Ad Network (Vendor)

An Ad network is a company representing multiple advertisers and agencies. An ad network is a company or platform where the selling and buying of advertising inventory (online ad supply) happens...
Card Puncher Data Processing
Ad - Buyer

A buyer is a firm that represents multiple advertisers and buys ad on their behalf. Programmatically, buyers are represented by DSPs (Demand Side Platforms), which are ad systems that represent the interests...
Card Puncher Data Processing
Ad - Buying (Purchase of an impression)

Theoretically, a DSPs (demand-side platform) buy an ad inventory from Sell Side Platforms. But an Ad Networks may buy also ad inventory from another network or from a Sell Side Platforms so they can...
Card Puncher Data Processing
Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...
Card Puncher Data Processing
Ads - Client (merchant, retailer or brand)

An organization that want to sell ads in order to increase: branding or increase their revenue A client is also then an advertiser. Same as merchant ?? (also known as 'retailer' or 'brand').
Add Unit Hierarchy
Ads - Inventory (Ad Space)

Inventory is the advertising space of a publisher. It is the space (collection of ad unit) on a website or app where ads are displayed. In most businesses, inventory refers to products for sale. But...
Card Puncher Data Processing
Ads - Party

The parties involved in an ads transaction are considered first party and use the following technology: First-Party ad server and are considered third party and use the following...
Card Puncher Data Processing
Ads - Remnant Inventory

Remnant inventory is the advertising space that a media company has been unable to sell. Remnant inventory is generally sale online via ad network because of its real-time delivery mode (bidding) that...
Card Puncher Data Processing
Ads - Reseller

A reseller is an ad network that works on behalve of other party such as: an advertiser or an other network. An ad impression may be sold: directly or via a reseller. ad networkads.txt

Share this page:
Follow us:
Task Runner