Advertising - Inventory Fill Rate

Card Puncher Data Processing


Inventory Fill Rate is a metric that shows the percentage of inventory that was sold.

In an attempt to increase fill rates and to reduce remnant inventory, publishers use multiple ad networks.

See Ad - Waterfalling (daisy chain or waterfall tags)

Ad fill rate is also a parameters on ad exchange/ad network to tell how much of the available ad space should be filled on the site. For example, a 70% ad fill rate means that ad units will be filled up to 70% of the time.

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Card Puncher Data Processing
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A page specific marketing metrics used in a ad and marketing context. This metrics are plugged into an (web|mobile) analytics framework. Sales: Compensation: Revenue: revenue - The...
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Ads - Inventory (Ad Space)

Inventory is the advertising space of a publisher. It is the space (collection of ad unit) on a website or app where ads are displayed. In most businesses, inventory refers to products for sale. But...

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