Ad - Revenue Per Mile (RPM) - Viewable (RPMv)

Card Puncher Data Processing


Revenue Per Mile (RPM) is a revenue metric that can be calculated:

whereas RPMv is the RPM for impressions that are viewable.



<MATH> \text{RPM} = \frac{Revenue}{Impressions} . 1000 </MATH> where:


<MATH> \text{RPMv} = \frac{Revenue}{Viewable Impressions} . 1000 </MATH> where:


RPM can be calculated:

  • on a session level
  • on a impression level


Impression RPM is the page revenue per thousand impressions

ie For every 1,000 ad impressions served how much revenue was made.


Session RPM is the session revenue per thousand impressions known also as EPMV

For every 1,000 ad sessions how much revenue was made.

See Ad - EPMV (Session RPM)

Discover More
Median Epmv By Category
Ad - (Publisher) Revenue (Monetization)

revenue section in advertising Online publishers typically generate revenue by placing advertisements A website and other digital environments like mobile app and video channels earn revenue when ads...
Card Puncher Data Processing
Ad - EPMV (Session RPM)

EPMV is also known as: Earnings per thousand visitors or Session RPM It tells you for every 1,000 visitors how much you earned in ad revenue. where:
Card Puncher Data Processing
Ad - Metric

A page specific marketing metrics used in a ad and marketing context. This metrics are plugged into an (web|mobile) analytics framework. Sales: Compensation: Revenue: revenue - The...

Share this page:
Follow us:
Task Runner