Ad - Revenue Per Mile (RPM) - Viewable (RPMv)

1 - About

Revenue Per Mile (RPM) is a revenue metric that can be calculated:

whereas RPMv is the RPM for impressions that are viewable.

3 - Formula

3.1 - RPM

<MATH> \text{RPM} = \frac{Revenue}{Impressions} . 1000 </MATH> where:

3.2 - RPMv

<MATH> \text{RPMv} = \frac{Revenue}{Viewable Impressions} . 1000 </MATH> where:

4 - Level

RPM can be calculated:

  • on a session level
  • on a impression level

4.1 - Impression

Impression RPM is the page revenue per thousand impressions

ie For every 1,000 ad impressions served how much revenue was made.

4.2 - Session

Session RPM is the session revenue per thousand impressions known also as EPMV

For every 1,000 ad sessions how much revenue was made.

See Ad - EPMV (Session RPM)


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