Ad - Revenue Per Mile (RPM) - Viewable (RPMv)

Revenue Per Mile (RPM) is a revenue metric that can be calculated:

• on impression niveau (per 1000 impression)
• on session niveau (per 1000 visits)

<MATH> \text{RPM} = \frac{Revenue}{Impressions} . 1000 </MATH> where:

• Ad - (Publisher) Revenue (Monetization)
• Ads - Impression

<MATH> \text{RPMv} = \frac{Revenue}{Viewable Impressions} . 1000 </MATH> where:

• Ad - (Publisher) Revenue (Monetization)
• Ad - Viewable Impression

RPM can be calculated:

• on a session level
• on a impression level

Impression RPM is the page revenue per thousand impressions

ie For every 1,000 ad impressions served how much revenue was made.

Session RPM is the session revenue per thousand impressions known also as EPMV

For every 1,000 ad sessions how much revenue was made.

See Ad - EPMV (Session RPM)