Ad - Revenue Per Mile (RPM) - Viewable (RPMv)
Table of Contents
1 - About
Revenue Per Mile (RPM) is a revenue metric that can be calculated:
whereas RPMv is the RPM for impressions that are viewable.
2 - Articles Related
3 - Formula
3.1 - RPM
<MATH> \text{RPM} = \frac{Revenue}{Impressions} . 1000 </MATH> where:
3.2 - RPMv
<MATH> \text{RPMv} = \frac{Revenue}{Viewable Impressions} . 1000 </MATH> where:
4 - Level
RPM can be calculated:
- on a session level
- on a impression level
4.1 - Impression
Impression RPM is the page revenue per thousand impressions
ie For every 1,000 ad impressions served how much revenue was made.
4.2 - Session
Session RPM is the session revenue per thousand impressions known also as EPMV
For every 1,000 ad sessions how much revenue was made.
See Ad - EPMV (Session RPM)