Ad - Interstitial Ad

Card Puncher Data Processing


Interstitial ads are full-screen pop-up ad|ads that cover the interface of their host app shown at natural transition points in the flow of an app

The pop-up is requested by an action of the user. This way, the pop-up is not blocked.


This is an authorized flow of interstitial from the IAB.

Iab Smartphone Interstitial

Flow / Display

Display: at natural transition points in the flow of an app, such as:

  • between activities
  • or during pause (for instance, when the app is loading)


  • up to a 5-second delay before providing a close option

Choice: when an app shows an interstitial ad, the user has the choice to:

  • either tap on the ad and continue to its destination
  • or close it and return to the app.

Documentation / Reference

Discover More
Devtool Inspect Element Size
Ad - Size

ad size is a property of: a creative. It defines the size of the visual a ad unit that define the creative sizes that it can received. The size can be: fixed or flexible Typical: 468×60...
Card Puncher Data Processing
Advertising - Ad (Advertisement)

Page ad Showing an ad is called an impression and it is what a publisher sells in order to generate a revenue. Ogilvy on Advertising The location of an ads is called a slot Ad Space or Advertising...

Share this page:
Follow us:
Task Runner