Ad - Interstitial Ad

1 - About

Interstitial ads are full-screen pop-up ad|ads that cover the interface of their host app shown at natural transition points in the flow of an app

The pop-up is requested by an action of the user. This way, the pop-up is not blocked.

3 - Example

This is an authorized flow of interstitial from the IAB.

4 - Flow / Display

Display: at natural transition points in the flow of an app, such as:

  • between activities
  • or during pause (for instance, when the app is loading)


  • up to a 5-second delay before providing a close option

Choice: when an app shows an interstitial ad, the user has the choice to:

  • either tap on the ad and continue to its destination
  • or close it and return to the app.

5 - Documentation / Reference

Data Science
Data Analysis
Data Science
Linear Algebra Mathematics

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