About
Amazon Transparent Ad Marketplace (TAM) (2016) is a auction house of amazon providing header bidding.
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Fee
- one-cent CPM only for impressions it monetizes, but publishers must have a direct relationship with their SSP to access that lower fee. TAM initiates on the client side, but the auction runs server side.
- TAM is considered direct (non-financial intermediary) because they don’t handle payment.