Ad - Placement

1 - About

A placement is a property that groups together Ad Unit in order to facilitate targeting

It's used to group pages that share similar content.

3 - Example

  • Homepage ads: for all the homepages in your network if you own multiple websites.
  • category:
    • all Sports page ads.
    • Clothing and accessory
    • News
    • News only
  • for all the leaderboards on your site,
  • for all the seasonal ad spaces on your site,

4 - Properties

4.1 - Name

When naming a placement, choose to either:

  • describe the physical location of the ad units associated with the placement (Example: leaderboard)
  • or indicate the particular section of content (example: sport content)

5 - Management

5.1 - Find

Advertisers find ad placements in several ways, including:

  • by listing websites where they want to advertise
  • by searching for placements that match the themes and topics they want to target.

5.2 - Targeting

If you target the same ads to serve on many different ad units, instead of adding all the different ad units to your targeting criteria, you can group those ad units into one placement and then just target that placement.

See Ad - Targeting

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