Sell-Side Platform (SSP) is a platform that premit publishers to:
An auction house is an aggregate of SSP.
An ad networks generally combine:
- a Sell-Side Platform (SSP) component
- along a DSP (demand-side platform).
- Sell Side Platforms provide outsourced media selling and ad network management services for publishers.
- Sell-side platforms are typically differentiated from ad networks in not providing services for advertisers.
Provider of a SSP.