Ad - Server

1 - About

An ad server is the application used to manage, run, and report on the ads life-cycle and performance.

There are two types of ad servers by party:

The transaction is done via a second party:

3 - Type

3.1 - First-Party (Publisher)

A First Party ad servers allow publishers to:


3.2 - Third-Party (Advertiser)

Third-party ad servers allow advertiser, ad agencies to

4 - Log

The ad server delivers the log for further analytics processing.

5 - Documentation / Reference

Data Science
Data Analysis
Data Science
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