Ad - Bidders

Ad - Buying (Purchase of an impression)

Theoretically, a DSPs (demand-side platform) buy an ad inventory from Sell Side Platforms. But an Ad Networks may buy also ad inventory from another network or from a Sell Side Platforms so they can s "...

Advertising - Header Bidding (Advance or Pre-bidding)

Header bidding is a mediation that consists of an auction that takes place (by default outside) of the ad server via the header of a web page. When the page loads, the header script loads before anyt "...

Bid (Bidding)

The advertiser that bids the higher amount with the media company wins. Bidding is a way for publishers to establish an impartial and open auction over their ad inventory by offering every ad opportun "...