Google open bidding (formerly known as exchange bidding) (2016) is a auction house providing header bidding.
5% fee for display and outstream inventory and a 10% fee for video and app on top of the exchange fee.
Because open bidding runs within Google Ad Manager, it’s completely server side.
Requests are sent to Ad Manager using
- Google Publisher Tags (web),
- Google Mobile Ads SDK (for mobile apps),
- or the IMA SDK (for video).
List of open bidding partner
- Contact the Manager to sign a contract