Advertising - Google Open Bidding | Exchange Bidding

Card Puncher Data Processing


Google open bidding (formerly known as exchange bidding) (2016) is a auction house providing header bidding.


5% fee for display and outstream inventory and a 10% fee for video and app on top of the exchange fee.


Because open bidding runs within Google Ad Manager, it’s completely server side.


Requests are sent to Ad Manager using

List of open bidding partner




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