Ad - Unit

Card Puncher Data Processing


Ad units are the components for your inventory and represent the main sections of your content.

An ad unit is a space where ad can be delivered.

An ad unit is like a blank digital billboard that you can fill with ad creatives

When you have multiple ad slots with similar characteristics, you can use a single ad unit code for those ad slots.

The ad tag creates a ad request to show an ad supply the ad unit information


  • Placement: Ad Unit may be grouped in placement. For pages that share similar content for example, all 'Homepage' ads or all 'Sports' page ads.

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Card Puncher Data Processing
Ad - AdSense

AdSense is the Ad Network of Google. It's intended to be simple. If you want more control, you need to use the AdManager. The adsense script is
Above The Fold Example
Ad - Placement

A placement is a property that groups together Ad Unit in order to facilitate targeting It's used to group pages that share similar content. Homepage ads: for all the homepages in your network...
Card Puncher Data Processing
Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
Card Puncher Data Processing
Ad - Run of Network (RON)

Run on Network (RON) is a ad targeting criteria that allows an ad to run on all ad unit (sites) in a ad network. Run on Site targeting criteriaRun on Network where the drive for the campaign is...
Devtool Inspect Element Size
Ad - Size

ad size is a property of: a creative. It defines the size of the visual a ad unit that define the creative sizes that it can received. The size can be: fixed or flexible Typical: 468×60...
Ad Slot
Ad - Slot

The physical location of an ad unit on a page is called a slot. The best location are a balance between user experience and revenue (ie where the user will expect the ads) The tracking of attention via...
Card Puncher Data Processing
Ad - Tag

in Ad It's a snippet of HTML code that, when executed by a user’s browser, makes a call to Ad Manager. where: AdManager More ... Doc...
Card Puncher Data Processing
Ad - Targeting

Ad targeting is the process of placing ad where they are the most relevant. Website Location : Run on all sites in the ad network : Target specific domains/publishers in the ad network ad...
Add Unit Hierarchy
Ads - Inventory (Ad Space)

Inventory is the advertising space of a publisher. It is the space (collection of ad unit) on a website or app where ads are displayed. In most businesses, inventory refers to products for sale. But...
Ecpm Example
Advertising - Cost per mille (CPM|eCPM)

Cost Per Mille (CPM) is a pricing model. It's is the advertising cost per thousand impressions viewed. It's derived from the Latin word mille which means one thousand. It’s the value of an individual...

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