Ad - Consumer (Customer, Visitor)

Card Puncher Data Processing


A consumer is a customer in the ad world.

Consumers are not personally identifiable to the ecosystem. Instead, a limited amount of anonymous data, or non-personally identifiable data, is passed between the browser and the publisher to help the publisher identify a machine that has connected to its website via the use of a browser-based cookie.

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Card Puncher Data Processing
(Web|Mobile) Analytics - User (Visitor Identity)

id he unique ID of the identify call itself received_at When the page or screen call was received sent_at When the page or screen call was triggered by the user number of unique users by each...
Card Puncher Data Processing
Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
Ads Ecosystem
Ads - Topology of a transaction

Topology of a transaction party (entity) the Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. (manages...
Card Puncher Data Processing

A campaign is a series of operations designed to reach a goal. s are marketing workflow that search to engage with the user See If you: see a billboard, scroll past a sponsored Instagram post,...
Card Puncher Data Processing
Real-Time Bidding (RTB)

RTB stands for Real Time is a protocol that uses auction house in their bidding process This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB...

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