Ads - Remnant Inventory

1 - About

Remnant inventory is the advertising space that a media company has been unable to sell.

Remnant inventory is generally sale online via ad network because of its real-time delivery mode (bidding) that cause competition between advertisers.

Typical numbers range from 10% to 60% of total inventory being remnant and sold through advertising networks. See also: Ad - Waterfalling (daisy chain or waterfall tags)

3 - Documentation / Reference

Data Science
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