Ad - Viewable Impression

1 - About

It’s important to understand that:

  • an impression measures the delivery of an ad,
  • whereas viewable impressions measure whether a user has seen an ad.

An impression is viewable depending of the viewability measure

3 - Criteria

3.1 - IAB

To be viewable, an impression must meet a specific set of criteria defined by the Interactive Advertising Bureau (IAB).

  • For display ads, 50% of the ad’s pixels must be visible in the browser window for one continuous second.
  • For larger display ads (those greater than 242,000 pixels), 30% of the ad’s pixels must be visible in the browser window.
  • For in-stream video ads, 50% of the ad’s pixels must be visible in the browser window for two continuous seconds.

3.2 - Google Criteria

These are the Google criteria that must be met before an ad impression is counted as viewable.

  • A user must navigate to an area of the page where 50% of the ad’s pixels are visible in the browser window.
  • The user must pause or proceed slowly enough that the ad is on screen for 1 continuous second. Scrolling past an ad too quickly does not count.
  • The ad must be rendered when the user navigates to it.

4 - Tool


Data Science
Data Analysis
Statistics
Data Science
Linear Algebra Mathematics
Trigonometry

Powered by ComboStrap