Ad - Targeting

Ad targeting is the process of placing ad where they are the most relevant.

• Website Location
  • Ad - Run of Network (RON): Run on all sites in the ad network
  • Ad - Run of Site (ROS) - Ad Targeting on specific website: Target specific domains/publishers in the ad network
  • ad unit:
    • single ad unit
    • placement for multiple ad unit at once
• User :
  • Location (Country)
  • Age, Hobbies
• Content:
  • Keywords (contextual)
  • IAB categories
• Time of day
• Device:
  • Browser type / OS
  • Manufacture
• Connection
  • Bandwidth
  • Mobile Carrier
  • User domains
• …

The targeting type of AdSense report shows how advertisers targeted ads on a website site.

The data in the report is broken down into the following targeting types:

• Contextual, targeting based on keyword analysis, word frequency, font size and the overall link structure of the web
• Placement, targeting based on your site URL (Ad - Run of Site (ROS) - Ad Targeting on specific website]]
• Personalised, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features; however, this targeting type may also include contextual targeting when we don’t have access to user data
• Run of Network, targeting all sites in the AdSense network, except explicitly excluded sites, according to available inventory
• None, no targeting used