About
Ad targeting is the process of placing ad where they are the most relevant.
Articles Related
Criteria
- Website Location
- Ad - Run of Network (RON): Run on all sites in the ad network
- Ad - Run of Site (ROS) - Ad Targeting on specific website: Target specific domains/publishers in the ad network
- ad unit:
- placement for multiple ad unit at once
- User :
- Location (Country)
- Age, Hobbies
- Content:
- Keywords (contextual)
- Time of day
- Device:
- Browser type / OS
- Manufacture
- Connection
- Bandwidth
- Mobile Carrier
- User domains
- …
Type
The targeting type of AdSense report shows how advertisers targeted ads on a website site.
The data in the report is broken down into the following targeting types:
- Contextual, targeting based on keyword analysis, word frequency, font size and the overall link structure of the web
- Placement, targeting based on your site URL (Ad - Run of Site (ROS) - Ad Targeting on specific website]]
- Personalised, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features; however, this targeting type may also include contextual targeting when we don’t have access to user data
- Run of Network, targeting all sites in the AdSense network, except explicitly excluded sites, according to available inventory
- None, no targeting used