Ad - Targeting

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Ad targeting is the process of placing ad where they are the most relevant.



The targeting type of AdSense report shows how advertisers targeted ads on a website site.

The data in the report is broken down into the following targeting types:

  • Contextual, targeting based on keyword analysis, word frequency, font size and the overall link structure of the web
  • Placement, targeting based on your site URL (Ad - Run of Site (ROS) - Ad Targeting on specific website]]
  • Personalised, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features; however, this targeting type may also include contextual targeting when we don’t have access to user data
  • Run of Network, targeting all sites in the AdSense network, except explicitly excluded sites, according to available inventory
  • None, no targeting used

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Above The Fold Example
Ad - Placement

A placement is a property that groups together Ad Unit in order to facilitate targeting It's used to group pages that share similar content. Homepage ads: for all the homepages in your network...
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Ad - Run of Network (RON)

Run on Network (RON) is a ad targeting criteria that allows an ad to run on all ad unit (sites) in a ad network. Run on Site targeting criteriaRun on Network where the drive for the campaign is...
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Ad - Run of Site (ROS) - Ad Targeting on specific website

Run On Site (ROS) is a ad targeting criteria that allows to target ad impression only for given sites. The ad is targeted at specific domains/publishers in the ad network. Run-on-Network targeting criteria...
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Advertising - Ad (Advertisement)

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Analytics - Data Source

Data that did not originate from either the publisher or advertiser. Typically this is used to enhance ad targeting. For example, demographic data from a third party might be used to help determine which...
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A page on how to start with Google Ad Manager for a publisher. Got to Ad Manager Create an account if you don't have one (You need to have at minimal an adsense...

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