Ads - Programmatic

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Programmatic means the use of computer to:



The inventory is sold in an auction house via a real-time bidding transaction (RTB) .


Programmatic direct si when Publishers provide advertisers with access to their inventory through a self-service platform, where marketers place their purchase orders directly, and can even build their ads from scratch.

The thought behind programmatic direct is to take the automation mechanisms that were popularized by RTB and apply them to the typical ad buying process.

Also known as:

  • programmatic premium
  • programmatic guaranteed
  • programmatic line items

Documentation / Reference

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demand source is a term that defines a sales channel for publisher ad inventory. Demand Source (DS) is managed through a demand-source platform (DSP)
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Advertising - Direct Sales (Order, Campaign)

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Advertising - Header Bidding (Advance or Pre-bidding)

Header bidding is a mediation that consists of an auction that takes place (by default outside) of the ad server via the header of a web page. When the page loads, the header script loads before anything...
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Advertising - Transaction (buying and selling ads)

A transaction is the buying and selling of advertising inventory (digital,... ) Ads transaction between advertisers and publishers (manually or from ad server) is done on a ad network To fulfill...
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A page the line item management within ad Manager Line items get served according to their priority order. Guaranteed line items have the highest priority. Non-guaranteed line items get served...
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Real-Time Bidding (RTB)

RTB stands for Real Time is a protocol that uses auction house in their bidding process This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB...

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