About
Programmatic means the use of computer to:
- create an ad order
- and perform a ad transaction.
Articles Related
Type
Auction
The inventory is sold in an auction house via a real-time bidding transaction (RTB) .
Direct
Programmatic direct si when Publishers provide advertisers with access to their inventory through a self-service platform, where marketers place their purchase orders directly, and can even build their ads from scratch.
The thought behind programmatic direct is to take the automation mechanisms that were popularized by RTB and apply them to the typical ad buying process.
Also known as:
- programmatic premium
- programmatic guaranteed
- programmatic line items