Ad - Log (Web Log)

Card Puncher Data Processing


An ad server produces two types of log files:

  • impression logs (Every time the server displays an advertisement to a customer, it adds an entry to the impression log)
  • and click logs (Every time a customer clicks, it adds an entry to the click log)

Every five minutes, the ad server should create a file containing the latest set of logged data (in JSON format normally) for further analytics processing.

Documentation / Reference

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Card Puncher Data Processing
Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...

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