Ad - Buying (Purchase of an impression)

Card Puncher Data Processing

About

Theoretically, a DSPs (demand-side platform) buy an ad inventory from Sell Side Platforms.

But an Ad Networks may buy also ad inventory from another network or from a Sell Side Platforms so they can sell it to advertisers at a profit. Ad networks want to sell more ads and if they find what they are looking for at the right price, they will pay for it.

Buyer

The following entity may buy impression:

Buyer in an auction are called bidder




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