About
The IAB is a association for:
- digital advertising
- and marketing innovation.
Articles Related
Data
https://www.iab.de/en/daten.aspx - Statistics and analyses are made available in edited form via IAB publications.
Data Driven Advertising
http://data.iab.com/ - how data is used to serve ads to people's web browsers, where that data comes from, and how it moves through the ecosystem.