Google Ad Manager - Delivery of ad

Adsense Admanager Auto Linked


The serving process of ad in Google Ad Manager


  • The user's web browser or mobile device loads an Ad Manager ad tag (on a site) or Ad Manager ad code (in an app) and triggers an ad request, which passes information to the ad server.
  • The ad server gathers information from the ad request.
  • The ad server creates a list of all line items matching the targeting criteria.
  • The ad server selects the best line item to serve by scanning the list of eligible matching line items, starting with highest priority and working down until it identifies the best candidate line item.
  • When Ad Exchange or AdSense is eligible, Ad Manager uses dynamic allocation to check if a remnant line item can be served without affecting the delivery goals or pacing for the candidate line item. This increases overall yield for the network without increasing the risk of underdelivery.
  • The ad server selects the best creative from within the selected line item or RTB demand.
  • The ad server serves the creative to the user.

More Ad selection white paper


With ad manager, see Google Ad Manager - Delivery tool (Ad Serving Diagnostic)

Discover More
Card Puncher Data Processing
Ad - Serving (and selection)

How an ad is selected and served in order to create an impression The selection process chooses the best ad to serve to users. See with , See serve_ads_on_another_publishers_website...
Ad Line Item Priority
Google Ad Manager - Line Item

A page the line item management within ad Manager Line items get served according to their priority order. Guaranteed line items have the highest priority. Non-guaranteed line items get served...

Share this page:
Follow us:
Task Runner