Advertising
About
Advertising is a component of marketing.
Serving
- The Browser contact the Ad Server with an AdTag (code snippet) - It's a little tag that defines what ads to put on the site or app.
- AdTag has parameters that permits to lookup the ads
- The server looks to all ads available based on the browser and ip address
- When it find one, it counts an impression tracking that the ad has been served
Rendering
How would a company know about a third site and that the consumer visits it regularly?
- The Agency had put the young male sports fan segment into their own Demand Side Platform, or DSP
- The DSP is plugged into the Ad Exchange
- The DSP is looking to buy an ad impression that will enable it to present an advertisement to young sports enthusiasts, a market segment or audience to which Pete belongs.