Advertising is a component of marketing.


  • The Browser contact the Ad Server with an AdTag (code snippet) - It's a little tag that defines what ads to put on the site or app.
  • AdTag has parameters that permits to lookup the ads
  • The server looks to all ads available based on the browser and ip address
  • When it find one, it counts an impression tracking that the ad has been served


How would a company know about a third site and that the consumer visits it regularly?

  • The Agency had put the young male sports fan segment into their own Demand Side Platform, or DSP
  • The DSP is plugged into the Ad Exchange
  • The DSP is looking to buy an ad impression that will enable it to present an advertisement to young sports enthusiasts, a market segment or audience to which Pete belongs.


Ads - Party

Documentation / Reference

Task Runner