Advertising - Transaction (buying and selling ads)

Card Puncher Data Processing

About

A transaction is the buying and selling of advertising inventory (digital,… )

Ads transaction between advertisers and publishers (manually or from ad server) is done on a ad network

Process

To fulfill an order, there is a

See Ad - Serving (and selection)

Term

Speed

https://developers.google.com/publisher-ads-audits/ - Lighthouse

Type

From https://www.iab.com/wp-content/uploads/2015/06/IAB_Digital_Simplified_Programmatic_Sept_2013.pdf

  • Automated Guaranteed,
  • Unreserved Fixed Rate,
  • Invitation-Only Auctions,
  • and Open Auctions




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Card Puncher Data Processing
Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...
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Ads - Party

The parties involved in an ads transaction are considered first party and use the following technology: First-Party ad server and are considered third party and use the following...
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Ads - Programmatic

Programmatic means the use of computer to: create an ad order and perform a ad transaction. The inventory is sold in an auction house via a real-time bidding transaction (RTB) . Programmatic...
Ads Ecosystem
Ads - Topology of a transaction

Topology of a transaction party (entity) the Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. (manages...



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