Advertising - Ad (Advertisement)

Card Puncher Data Processing

Advertising - Ad (Advertisement)


Page about ad

Showing an ad is called an impression and it is what a publisher sells in order to generate a revenue.

I have seen one advertisement actually sell not twice as much, not three times as much, but 19½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal.


Slot / Location

The location of an ads is called a slot


Ad Space or Advertising space is much known as inventory



You can use the Google Publisher Tag (GPT) to build responsive ads that fit the browser your visitors use to view your website. Google Responsive Ad


Content type

The Content type of an ad.


  • Black Magic, Astrology & Esoteric
  • Cosmetic Procedures & Body Modification
  • Dating
  • Drugs & Supplements
  • Gambling & Betting (18+)
  • Get Rich Quick
  • Politics
  • References to Sex & Sexuality
  • Religion
  • Downloadable Utilities
  • Sexual & Reproductive Health
  • Video Games (Casual & Online)
  • Weight Loss

from Allow & block ads Sensitive ad categories


See Ad - Targeting


  • factual advertisement: An advertisement that brings factS.




An ad server is the application used to manage, run, and report on the ads life-cycle and performance.



Example of a react component: Ad.js


An ad is typically set in a aside element

Discover More
Adsense Ad Network
Ad - Ad Network (Vendor)

An Ad network is a company representing multiple advertisers and agencies. An ad network is a company or platform where the selling and buying of advertising inventory (online ad supply) happens...
Ads Auction
Ad - Auction

An auction is where the bidding is taking place. where: Timeouts is the time spend to wait for a response before showing an ad. A timeout let publishers balance experience and revenue,...
Mobile Adhesion Banner
Ad - Banner (Display)

Banner advertising consists of placing a graphical banner advertisement (typically, a 468×60 pixels) on a web page. Display ads are advertisements you view from a web browser (on a computer or mobile...
Card Puncher Data Processing
Ad - Block (Blocker)

An ad blocker is a software that stops the impression of ads generally by blocking the download of the ad script. They are not reserved to ad, they can also block non-privacy script such as Google Analytics...
Macro Creative Admanager
Ad - Creative

A Creative is the visualization part of the ad that's shown on a webpage or an app It can be: an image a video in the form of a code snippet: HTML5 Campaign Manager tags The creative is...
Card Puncher Data Processing
Ad - Fixed Rate Pricing Model

You bring the same amount of income if the ad performs well or poorly. Fixed rate sponsorships are usually agreed upon privately with each person involved.
Card Puncher Data Processing
Ad - Google

- Easy - Professional See How to control the ad at Google Control the ads you...
Card Puncher Data Processing
Ad - Library Script

known advertising library script that shows ads. Party Script AdSense Amazon Publisher Services Tag ...
Card Puncher Data Processing
Ad - Line item

A line item is a line of an order that represents an order for one ad to show (An order may have several ad) It describes a set of requirements for an ad to be selected in order to show. price...
Card Puncher Data Processing
Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...

Share this page:
Follow us:
Task Runner