Advertising - Ad (Advertisement)

1 - About

Page about ad

Showing an ad is called an impression and it is what a publisher sells in order to generate a revenue.

I have seen one advertisement actually sell not twice as much, not three times as much, but 19½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal.
John Caples, the doyen of direct response copywriters (Ogilvy on Advertising)

3 - Properties

3.1 - Slot / Location

The location of an ads is called a slot

3.2 - Space

Ad Space or Advertising space is much known as inventory

3.3 - Format

3.4 - Responsive

You can use the Google Publisher Tag (GPT) to build responsive ads that fit the browser your visitors use to view your website. Google Responsive Ad

3.5 - Type

  • Advertising - Contextual Ad - Relative to the article or search content
  • personalized - User
  • Advertising - Native Ads - in the article flow or visual

3.6 - Content type

The Content type of an ad.


  • Black Magic, Astrology & Esoteric
  • Cosmetic Procedures & Body Modification
  • Dating
  • Drugs & Supplements
  • Gambling & Betting (18+)
  • Get Rich Quick
  • Politics
  • References to Sex & Sexuality
  • Religion
  • Downloadable Utilities
  • Sexual & Reproductive Health
  • Video Games (Casual & Online)
  • Weight Loss

from Allow & block ads Sensitive ad categories

3.7 - Placement

3.8 - Design

  • factual advertisement: An advertisement that brings factS.

4 - Acceptable

5 - Management

5.1 - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance.

5.2 - Control

5.3 - Code

Example of a react component: Ad.js

5.4 - HTML

An ad is typically set in a aside element

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