About
Page about ad
Showing an ad is called an impression and it is what a publisher sells in order to generate a revenue.
I have seen one advertisement actually sell not twice as much, not three times as much, but 19½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal.
Articles Related
Properties
Slot / Location
The location of an ads is called a slot
Space
Ad Space or Advertising space is much known as inventory
Format
- display:
- text
- pop-under, a fullscreen window that opens behind the browser window of a website
- interstitial - a full screen pop-up displayed at natural transition points in the flow of an app.
- guest post
- social post
Responsive
You can use the Google Publisher Tag (GPT) to build responsive ads that fit the browser your visitors use to view your website. Google Responsive Ad
Type
- Advertising - Contextual Ad - Relative to the article or search content
- personalized - User
- Advertising - Native Ads - in the article flow or visual
Content type
The Content type of an ad.
Example:
- Black Magic, Astrology & Esoteric
- Cosmetic Procedures & Body Modification
- Dating
- Drugs & Supplements
- Gambling & Betting (18+)
- Get Rich Quick
- Politics
- References to Sex & Sexuality
- Religion
- Downloadable Utilities
- Sexual & Reproductive Health
- Video Games (Casual & Online)
- Weight Loss
Placement
See Ad - Targeting
Design
- factual advertisement: An advertisement that brings factS.
Acceptable
Management
Server
An ad server is the application used to manage, run, and report on the ads life-cycle and performance.
Control
Code
Example of a react component: Ad.js
HTML
An ad is typically set in a aside element