Advertising - Ad Sell

Card Puncher Data Processing


A page about the sell of an ad impression (defined in your inventory) to an advertiser in order to generate a revenue for publisher


The publisher has the following ways to sold an ad by order of importance:

Finally, if no sale could be found, a publisher will fallback to its house ads

Same as Advertising - Mediation ??


See Ad - Price


Ad - Request (to serve an ad)


Ad - Seller

Documentation / Reference

Discover More
Median Epmv By Category
Ad - (Publisher) Revenue (Monetization)

revenue section in advertising Online publishers typically generate revenue by placing advertisements A website and other digital environments like mobile app and video channels earn revenue when ads...
Card Puncher Data Processing
Ad - Ad Exchange

Ad Exchange is an auction house. It provide: a sales channel to publishers and ad networks and an aggregated inventory to advertisers. Ad Exchange: is also an ad network aggregate multiple...
Adsense Ad Network
Ad - Ad Network (Vendor)

An Ad network is a company representing multiple advertisers and agencies. An ad network is a company or platform where the selling and buying of advertising inventory (online ad supply) happens...
Card Puncher Data Processing
Ad - Metric

A page specific marketing metrics used in a ad and marketing context. This metrics are plugged into an (web|mobile) analytics framework. Sales: Compensation: Revenue: revenue - The...
Card Puncher Data Processing
Ad - Sell-Side Platform (SSP)

Sell-Side Platform (SSP) is a platform that premit publishers to: to manage their advertising space inventory to fill it with ads, and receive revenue An auction house is an aggregate of SSP....
Card Puncher Data Processing
Ad - Seller

seller authorized to sell on a web site are defined in the ads.txt file.
Network Watterfalling
Ad - Waterfalling (daisy chain or waterfall tags)

Waterfalling is a mediation technique. A publisher sell ads by making sequential price offers to ad networks for an inventory, and chooses the winner in that order. Waterfal is also known as: fallback...
Card Puncher Data Processing
Ads - Client (merchant, retailer or brand)

An organization that want to sell ads in order to increase: branding or increase their revenue A client is also then an advertiser. Same as merchant ?? (also known as 'retailer' or 'brand').
Add Unit Hierarchy
Ads - Inventory (Ad Space)

Inventory is the advertising space of a publisher. It is the space (collection of ad unit) on a website or app where ads are displayed. In most businesses, inventory refers to products for sale. But...
Card Puncher Data Processing
Ads - Remnant Inventory

Remnant inventory is the advertising space that a media company has been unable to sell. Remnant inventory is generally sale online via ad network because of its real-time delivery mode (bidding) that...

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