Ad - Line item

1 - About

A line item is a line of an order that represents an order for one ad to show (An order may have several ad)

It describes a set of requirements for an ad to be selected in order to show.

3 - Properties

4 - Goal

The line item type Sponsorship, network, and House are percentage-based goals whereas the other ar quantity based

5 - Example

5.1 - Header bidding

Advertising - Header Bidding (Advance or Pre-bidding) with a:

  • $0.01 increment, capped at $10 ⇒ 1000 line items
  • 10 creative sizes
  • 5 bidders

Total: 1000 x 10 x 5 = 50,000 line items and creatives

6 - Documentation / Reference


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