Ad - Line item

Card Puncher Data Processing


A line item is a line of an order that represents an order for one ad to show (An order may have several ad)

It describes a set of requirements for an ad to be selected in order to show.



The line item type Sponsorship, network, and House are percentage-based goals whereas the other ar quantity based


Header bidding

Advertising - Header Bidding (Advance or Pre-bidding) with a:

  • 0.01 increment, capped at 10 ⇒ 1000 line items
  • 10 creative sizes
  • 5 bidders

Total: 1000 x 10 x 5 = 50,000 line items and creatives

Documentation / Reference

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