Advertising - Amazon Unified Ad Marketplace (UAM)
Table of Contents
1 - About
Amazon Unified Ad Marketplace (UAM) is a auction house of amazon providing header bidding.
It runs on the Amazon Transparent Ad Marketplace (TAM) infrastructure but handles billing and reconciliation for smaller publishers.
2 - Articles Related
3 - Fee
UAM charges a 10% fee for outside buyers, making it more expensive than Google open bidding for display inventory.