About
A buyer is a firm that represents multiple advertisers and buys ad on their behalf.
Programmatically, buyers are represented by DSPs (Demand Side Platforms), which are ad systems that represent the interests of advertisers.
A buyer is a firm that represents multiple advertisers and buys ad on their behalf.
Programmatically, buyers are represented by DSPs (Demand Side Platforms), which are ad systems that represent the interests of advertisers.