Ad - Buyer

Card Puncher Data Processing


A buyer is a firm that represents multiple advertisers and buys ad on their behalf.

Programmatically, buyers are represented by DSPs (Demand Side Platforms), which are ad systems that represent the interests of advertisers.

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Card Puncher Data Processing
Ads - DSP (Demand-side platform)

A DSPs (Demand Side Platforms) is an ad systems that represent the interests of buyer (advertisers) whereas SSPs are platform represent the interests of publishers. brands (client, advertiser) place...
Card Puncher Data Processing
Bid (Bidding)

The advertiser that bids the higher amount with the media company wins. Bidding is a way for publishers to establish an impartial and open auction over their ad inventory by offering every ad opportunity...

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