Ads - Client (merchant, retailer or brand)

Card Puncher Data Processing

Ads - Client (merchant, retailer or brand)

About

An organization that want to sell ads in order to increase:

A client is also then an advertiser.

Same as merchant ?? (also known as 'retailer' or 'brand').




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Card Puncher Data Processing
Ad - Advertiser

A person, organization or company that places free or paid promotions of a specific product, service or event in a public medium to attract potential new or repeat customers. The following party may fulfill...
Card Puncher Data Processing
Ad - Order

An ad order is created: directly or on a DSP (Demand Side Platform) for a advertiser a SSP (Supply Side Platform) for a publisher
Card Puncher Data Processing
Ad - Sell-Side Platform (SSP)

Sell-Side Platform (SSP) is a platform that premit publishers to: to manage their advertising space inventory to fill it with ads, and receive revenue An auction house is an aggregate of SSP....
Card Puncher Data Processing
Ads - Agency

An agency is an organization that manages ad accounts for clients. It's an organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, places...
Card Puncher Data Processing
Ads - DSP (Demand-side platform)

A DSPs (Demand Side Platforms) is an ad systems that represent the interests of buyer (advertisers) whereas SSPs are platform represent the interests of publishers. brands (client, advertiser) place...
Ads Ecosystem
Ads - Topology of a transaction

Topology of a transaction party (entity) the Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. (manages...



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