Ads - Impression

Card Puncher Data Processing


An impression is when a ad shows on a web site (property).

It doesn’t take into consideration whether or not the user viewed the ad.

In CPM, the total recorded count of each viewable ad's impressions is what pays publishers.


It’s important to understand that:

  • an impression measures the delivery of an ad,
  • whereas viewable impressions measure whether a user has seen an ad.

See Ad - Viewable Impression


To known how an ad is selected and server in order to create an impression. See Ad - Serving (and selection)

Discover More
Median Epmv By Category
Ad - (Publisher) Revenue (Monetization)

revenue section in advertising Online publishers typically generate revenue by placing advertisements A website and other digital environments like mobile app and video channels earn revenue when ads...
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Ad - Block (Blocker)

An ad blocker is a software that stops the impression of ads generally by blocking the download of the ad script. They are not reserved to ad, they can also block non-privacy script such as Google Analytics...
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Ad - Buying (Purchase of an impression)

Theoretically, a DSPs (demand-side platform) buy an ad inventory from Sell Side Platforms. But an Ad Networks may buy also ad inventory from another network or from a Sell Side Platforms so they can...
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Ad - Line item

A line item is a line of an order that represents an order for one ad to show (An order may have several ad) It describes a set of requirements for an ad to be selected in order to show. price...
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Ad - Log (Web Log)

An ad server produces two types of log files: impression logs (Every time the server displays an advertisement to a customer, it adds an entry to the impression log) and click logs (Every time a customer...
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Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
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Ad - Revenue Per Mile (RPM) - Viewable (RPMv)

Revenue Per Mile (RPM) is a revenue metric that can be calculated: on impression niveau (per 1000 impression) on session niveau (per 1000 visits) RPMvRPMviewable where: where:...
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Ad - Run of Network (RON)

Run on Network (RON) is a ad targeting criteria that allows an ad to run on all ad unit (sites) in a ad network. Run on Site targeting criteriaRun on Network where the drive for the campaign is...
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Ad - Run of Site (ROS) - Ad Targeting on specific website

Run On Site (ROS) is a ad targeting criteria that allows to target ad impression only for given sites. The ad is targeted at specific domains/publishers in the ad network. Run-on-Network targeting criteria...
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Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...

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