(Web|Mobile) Analytics - User (Visitor Identity)

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id he unique ID of the identify call itself received_at When the page or screen call was received sent_at When the page or screen call was triggered by the user | Each trait of the user you record is created as it’s own column, and the column type is automatically inferred from your data. For example, you might have columns like email and first_name. |Example:
  • number of unique users by each day:
SELECT DATE(sent_at) AS Day, COUNT(DISTINCT(user_id)) AS Users
FROM <source>.identifies
Documentation / Reference

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(Web|Mobile) - Analytics

A Page is the content that is shown to the user. The definition may vary greatly and is measured by the pageview metric.
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Ad - Consumer (Customer, Visitor)

A consumer is a customer in the ad world. Consumers are not personally identifiable to the ecosystem. Instead, a limited amount of anonymous data, or non-personally identifiable data, is passed between...
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Ad - EPMV (Session RPM)

EPMV is also known as: Earnings per thousand visitors or Session RPM It tells you for every 1,000 visitors how much you earned in ad revenue. where:
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Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
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Ads - Impression

An impression is when a ad shows on a web site (property). It doesn’t take into consideration whether or not the user viewed the ad. In CPM, the total recorded count of each viewable ad's impressions...
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Analytics - Bounce Rate

A Bounce Rate is a metric that shows the percentage of users that bounce (ie users that leave the site immediately after beginning the visit)
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Analytics - User Id (Person identity)

This page is a user identity (id). A person’s identity can be: anonymous (we don’t know anything this person yet), or named (we know something them such as an email address.) The most...
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Bid (Bidding)

The advertiser that bids the higher amount with the media company wins. Bidding is a way for publishers to establish an impartial and open auction over their ad inventory by offering every ad opportunity...
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Google Analytics - Utma Cookie

The Utma cookie is one of the Ga cookie that fulfill the role of cookie identifier The __utma cookie is used to distinguish users and sessions. The cookie is created when the javascript library...
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How are users/consumers tracked on the internet?

This page shows how tracking works. tracking is the process of following a user. Tracking Cookie: Evercookies, Cookie Syncing - Automatically re-sync unique cookie ID across consumer devices....

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