Web Analytics - Custom Event

Google Anaytics

doc

• In a URL Get form. See in the hit builder

v=1              // Version.
&tid=UA-XXXXX-Y  // Tracking ID / Property ID.
&cid=555         // Anonymous Client ID.

&t=event         // Event hit type
&ec=video        // Event Category. Required.
&ea=play         // Event Action. Required.
&el=holiday      // Event label.
&ev=300          // Event value.

• Measure a click

v=1                                   // Version.
&tid=UA-XXXXX-Y                       // Tracking ID / Property ID.
&cid=555                              // Anonymous Client ID.
&t=event                              // Event hit type.
&ec=UX                                // Event Category. Required.
&ea=click                             // Event Action. Required.
&el=Results                           // Event label.

&pa=click                             // Product action (click). Required.
&pal=Search%20Results                 // Product Action List.
&pr1id=P12345                         // Product 1 ID. Either ID or name must be set.
&pr1nm=Android%20Warhol%20T-Shirt     // Product 1 name. Either ID or name must be set.
&pr1ca=Apparel                        // Product 1 category.
&pr1br=Google                         // Product 1 brand.
&pr1va=Black                          // Product 1 variant.
&pr1ps=1                              // Product 1 position.

• Video Play

ga('send', {
  hitType: 'event',
  eventCategory: 'Videos',
  eventAction: 'play',
  eventLabel: 'Fall Campaign'
});

• Outbound link and forms: Measuring outbound links and forms can be tricky because most browsers will stop executing JavaScript on the current page once a new page starts to load. See Beacon

function handleOutboundLinkClicks(event) {
  ga('send', 'event', {
    eventCategory: 'Outbound Link',
    eventAction: 'click',
    eventLabel: event.target.href,
    transport: 'beacon'
  });
}

Segment

In segment.io, a custom event is a called a track

Example of a track for a button.

analytics.track('Clicked CTA', {
  location: 'header',
  type: 'button'
});

• There will then be a table named clicked_cta which can be queried

 SELECT COUNT(id)
 FROM clicked_cta

• To get the users that clicked, just join to the identifies table, which contains user data, through the user_id foreign key.

 SELECT DISTINCT i.name
 FROM identifies i
 JOIN clicked_cta cc ON cc.user_id = i.user_id;

MixPanel

window.mixpanel.track("Song Played", { // the event or action the user performed
  name: "What Do You Mean", // specifics of the event
  artist_name: "Gleeband"
  album: "Purpose",
  label: "Def Jam - School Boy",
  genre: "Dance Pop"
});

Segment

• The tracks table: A global table with all tracks

• One Table by event name. The name of the table is the event column in the above table